Is Your Website Turning Away 1 in 5 Potential Customers?
Discover how to make your website accessible, compliant, and more profitable
If your website isn’t accessible, it’s not just bad for users – it’s bad for business. With the new European Accessibility Act (EAA) coming into force, and the UK Equality Act already in place, your business could be at risk if your website excludes users with disabilities.
This practical, jargon-free guide – created by Engage Web in collaboration with Vision Support – shows you how to make your site inclusive and lead-generating, even if you’re not a developer.
What You'll Learn Inside the Guide:
- The four essential principles of accessibility (POUR) and how to apply them today
- Simple, non-technical fixes that make a significant impact
- How to check if your site is legally compliant
- Tools that reveal how accessible your site really is
- Real examples of what you’re missing – and how to fix it fast
Who This Is For?
- Business owners who want a site that works for everyone
- Marketing managers looking to improve SEO and usability
- Website managers unsure whether they meet compliance standards
- Anyone who wants to protect their business from complaints or legal action
Who This Is NOT For?
- Businesses with no interest in growing online
- Those unwilling to make even basic changes to improve user experience
- Developers looking for deeply technical documentation
Why This Matters More Than Ever
Inaccessible websites are no longer just an inconvenience – they’re a liability. Legal cases are rising, and compliance is expected. But beyond the law, accessible websites:
- Reach more users
- Perform better on Google
- Reduce bounce rates
- Build real trust with your audience
This isn’t just a technical issue. It’s a business opportunity.
Imagine This...
You receive a complaint from a user who can’t navigate your website. They’re visually impaired, and they couldn’t find a way to submit a form. You lose their business, and they raise a formal complaint.
Now imagine the opposite. That same user navigates your site with ease, completes your form, and becomes a client. They refer you to others. Your site starts ranking higher thanks to better structure. You get more enquiries. And you’ve not only done the right thing – you’ve done the smart thing.
About Engage Web
Founded in 2009, we’re a UK-based digital marketing and web design agency helping businesses generate leads, improve visibility and grow online. Working with companies across sectors including legal, retail, manufacturing, and professional services, we deliver results high-performing, accessible websites and targeted digital marketing campaigns.
About Vision Support
Vision Support is a registered charity dedicated to supporting people living with visual impairments across the UK.
Founded in 1876, their mission is to enable those with sight loss to live independently and access the same opportunities as everyone else – including online.
Their input into this guide ensures that the advice provided isn’t just technically sound, but shaped by the real-world experiences of those facing digital exclusion every day. Vision Support advocates for inclusive digital experiences and works with organisations to improve accessibility across all platforms.
Engage Web’s partnership with Vision Support means we understand the real-life impact of inaccessible websites – and how to fix them properly.
Let us help you stay ahead of the law and your competitors.
Make Your Website Work for Everyone – Starting Today
Don’t let your website cost you clients. Download the guide now and take the first step towards an inclusive, high-performing website.
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