How To Sound Like an SEO Expert (Without Growing a Beard)

Regular Tickets: £127 + VAT Early Bird price £97 + VAT
EW.Club Member price £72.75 + VAT

Understand the Jargon. Spot the Nonsense. Take Back Control of Your Website.

Do you feel lost in a sea of SEO acronyms and tech speak?
If you’ve ever sat through a marketing meeting, read a proposal, or spoken to a web agency and thought, “What the hell are they talking about?”, this guide is for you.

Search engine optimisation shouldn’t feel like sorcery. It should be measurable, manageable, and understandable. This no-nonsense guide will demystify the lingo, so you can speak confidently about your website, marketing and digital strategy – without sounding like you swallowed a dictionary.

Who is this guide for?

This guide is written for anyone who relies on their website to attract leads, enquiries or bookings – but doesn’t have time to become an SEO expert. It’s especially useful if you:

Run a service-based business where clients come to you (in person or online)

Are investing in SEO or marketing, or thinking about doing so

Want to know if you’re being sold fluff or actual results

Are planning a new website and want to understand what your agency is talking about

Have hired a freelancer, agency or in-house marketer and want to keep them accountable

Are creating your own content or managing a blog but aren’t sure what terms like “schema”, “metadata”, or “bounce rate” mean

Feel like SEO conversations always make you feel slightly stupid – even though you’re no idiot

Industries that will benefit most from this include:

Legal and finance professionals: solicitors, mortgage brokers, IFAs, accountants, tax consultants

Coaches and consultants: business, marketing, career, mindset and executive coaches

Property professionals: developers, property trainers, sourcing agents, letting agents

Medical and wellness: private clinics, dentists, chiropractors, physiotherapists, therapists

Training and education: CPD providers, online course creators, tutoring companies

Construction and trades: builders, architects, contractors, electricians, landscapers

Marketing and creative: copywriters, PR professionals, designers and media agencies

Niche B2B services: SaaS platforms, HR consultants, security firms, software providers

If your website is more than a digital business card – if it’s a key driver of leads – this guide will give you the confidence to make informed decisions and avoid common SEO pitfalls.

What will I learn from this?

What all the key SEO terms and acronyms actually mean
Which terms are essential to understand (and which are just fluff)
The difference between white hat and black hat SEO (and why it matters)
What you should really be looking for in a web or SEO report
How Google sees your website (and what you can do about it)
How to tell if you're being misled or overcharged by an agency
How to spot common SEO scams, tricks and red flags

What you’ll be able to do after reading it

Ask smarter questions in marketing meetings
Challenge web developers with confidence
Stop falling for jargon-heavy waffle and get straight answers
Write better briefs and content with SEO in mind
Understand what actually affects your rankings
Stop nodding and pretending to know what “301s”, “meta tags” or “crawl budgets” are

❌ Who this is NOT for

This is for business owners and decision-makers who want to understand the language – not learn how to do SEO themselves.

Why Engage Web?

At Engage Web, we’ve been helping service-based businesses generate leads and grow online since 2009. We’re not your average digital agency. We speak your language, we write your content, and we make websites that not only look good but work hard.

We’ve worked with everyone from law firms to life coaches, estate agents to engineers – helping them get found on Google, attract the right traffic, and turn visitors into clients. Everything we do is measurable and jargon-free.

Engage Web is a registered trademark of Sheer Media Ltd.

All uses of this trademark is strictly prohibited without the written permission of Sheer Media Ltd

Registered In England and Wales, registered company number: 6889568

VAT Number: 972 0942 09